THE MUSIC EVENTS IN KUCHING, SARAWAK POST-PANDEMIC TIMES: CHANGES AND PERCEPTION

Abstract

This article discussed the changes experience by event organizers, how the public are adapting to the changes and their perception of music events in Kuching, Sarawak post-pandemic times. This study used mixed method, both quantitative and qualitative method approach. A total of 101 respondents participated in this study through survey. According to the findings, with a total mean of 4.41, hybrid music events should be conducted in post-pandemic to accommodate both onsite and offline audiences. From the event organizers perspective, 2 informants involved stated that there will be an improvement in music events such as increasing number of audiences, bigger venue, and better service & activities.