Sandra Streukens, Allard C. R. van Riel, D. Novikova, Sara Leroi-Werelds
{"title":"Boosting customer engagement through gamification: a customer engagement marketing approach","authors":"Sandra Streukens, Allard C. R. van Riel, D. Novikova, Sara Leroi-Werelds","doi":"10.4337/9781788114899.00008","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":409948,"journal":{"name":"Handbook of Research on Customer Engagement","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2019-11-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Handbook of Research on Customer Engagement","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4337/9781788114899.00008","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
