{"title":"Strategie comunicative da \"minoranza attiva\" nello scenario dei pubblicitari: il caso Benetton-Toscani","authors":"A. Rosa, Andrew Henry Smith","doi":"10.1431/2322","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":407849,"journal":{"name":"Micro & Macro Marketing","volume":"95 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Micro & Macro Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1431/2322","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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