Study on the joint fresh-keeping of fresh product supply chain system considering fresh-keeping effort

Rong Zhang, Yulin Tian
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Abstract

This paper discusses the situation where the downstream retailer is the dominant player in the supply chain system. A demand function based on the price and freshness of fresh products is constructed to examine the joint fresh-keeping effort problem when the retailer and the supplier put in fresh-keeping effort separately, and to analyze the impact of the fresh-keeping effort cost sharing factor on the decisions making behavior of the retailer and the supplier. It is found that the system strategy is effective when the retailer takes up the fresh-keeping effort and when the supplier's share of the retailer's fresh-keeping effort is small; the joint fresh-keeping is not an effective system strategy when the supplier takes up the fresh-keeping effort.
考虑保鲜力度的生鲜产品供应链系统联合保鲜研究
本文讨论了下游零售商在供应链系统中处于主导地位的情况。构建了基于生鲜产品价格和新鲜度的需求函数,考察了零售商和供应商分别投入保鲜力时的共同保鲜力问题,并分析了保鲜力成本分担因子对零售商和供应商决策行为的影响。研究发现,当零售商承担保鲜费和供应商在零售商保鲜费中所占份额较小时,系统策略是有效的;当供给方承担共同保鲜工作时,联合保鲜不是一种有效的系统策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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