Business Performance Comparation in the Selected Croatian Counties and the Era of the New Challenges

Abstract

Dynamics is usual for entrepreneurial environment, but adding a dimension of not so common and often events, such the one in the past few years – COVID – 19, the situation instantly becomes more complex. Enterprises had to deal with the new circumstances together with usual business activities. According to Croatian Financial Agency (FINA), in 2021, there were 144.259 enterprises in Croatia with more than 950.000 employees and profits of 6 billion Euros. Essentially, these numbers vary between different counties and in the years pre and during pandemics. The aim of this paper is to analyse if there is a difference in the business performances, regarding the number of enterprises, employees, revenues, profit in pre COVID – 19 year and during COVID – 19 years. The focus will be on the most developed counties (without the City of Zagreb) and the least developed counties in the Republic of Croatia.