Applying the Kano Model to Optimize the Furniture in Rental Scenarios - An application to China case study

Abstract

With the price of commercial housing rising year by year and the increasing floating population, more and more people choose to rent housing to solve their housing problems in the transitional stage. In order to reduce rental costs, many furniture in rental houses has problems such as poor quality of supporting facilities, incomplete functions, and difficulty in carrying, often ignoring the functional and emotional needs of tenants for the use of furniture, so it is necessary to find new furniture forms to meet the material and spiritual needs of contemporary renters.In this paper, the strategic analysis tool stemming from the PEST(political, economic, social, and technological) has been adopted to explore the necessity of studying furniture for rental scenes. Among the relevant research and practical cases, the research on rental furniture mainly focuses on space-saving, multi-functional, and modular design, and puts a lot of practice into the structural design of furniture, and conducts in-depth research on the difficulty of furniture disassembly and assembly, the portability of furniture, etc. However, relevant studies have ignored the functional and emotional needs of tenants in the process of using furniture, so some products do not fit well with the actual rental group.In response to this problem, we carried out user research using user interviews and Kano models. The research process is divided into three parts: experimental design, experimental development, and experimental results. We want to obtain basic user information through user interviews, and then use the Kano model to analyze and classify user needs and prioritize demand. Combined with the two-factor theory, we analyze the relative satisfaction (SI) and relative dissatisfaction (DSI) of each demand for users, so as to finally evaluate the functional demand of users for rental furniture design, and show the data results of this study in the experimental results.Based on the above research, this paper summarizes the requirements of furniture in the rental scenario and proposes the optimization strategy for this type of furniture design from four dimensions: user targeting, furniture appearance, furniture structure, furniture function, and furniture experience.