Social Media Impact on Human Behaviour

Abstract

This research study aims to investigate and identify the impact of social media platforms used by the youth in Pakistan. Results show that nearly 8 out of 10 respondents daily visit these platforms and 60% spend 1-3 hours daily on SM. 62% of respondents accepted that social media replaced face-to-face communication, leading to a lack of social interaction and a fear of missing out. Cyberbullying resulted in anxiety, fear, depression, low self-esteem, and behavioural issues. To address these impacts, stakeholders should focus on quality communication and interaction, organize and support social events, and inform parents that their cellphone use and personal conduct have changed into a context with bad contact with their children.