Linking objective web-design factors to facets of subjective aesthetic perception

Abstract

The present study examined how objective design factors of a website such as bilateral symmetry, color hue, color saturation, and color brightness can be linked to different facets of subjective aesthetic perception. Our results from multiple online studies suggest that each design factor affects the facets of the Visual Aesthetics of Website Inventory [4] in a different way. Our findings may help designers to systematically target specific facets of visual aesthetics.