Penerapan Corporate Social Responsibility (CSR) pada PT Kereta Api Indonesia (Persero)

W. Khoirunnisa, Rahmadi Muhammad
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引用次数: 2

Abstract

This study aims to determine the implementation of CSR which has received awards from various institutions and how the impact it produces. This research is a case study at PT Kereta Api Indonesia (Persero), the method used is descriptive qualitative with primary and secondary data. The results of the study show that PT KAI focuses its CSR implementation on the priority categories of the Ministry of BUMN. PT KAI's CSR program includes the classification of corporate social marketing, corporate philanthropy, and socially responsible business practice. The impact from the qualitative side, to the community provides technical facilities, protected natural environment, as well as social activation. And to the company produces a reputation and positive image.
本研究的目的是确定企业社会责任的实施,这已经从各个机构的奖励和它产生的影响如何。本研究是印度尼西亚PT Kereta Api (Persero)的一个案例研究,使用的方法是描述性定性的主要和次要数据。研究结果表明,PT KAI将其CSR实施重点放在了民政部的优先类别上。PT KAI的企业社会责任项目包括企业社会营销、企业慈善和企业社会责任实践的分类。其影响从质的方面来说,给社区提供了技术设施,保护了自然环境,以及激活了社会。并给公司产生了良好的声誉和正面的形象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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