3. Presenting language

Abstract

‘Presenting language’ considers the visual presentation of language. Using the schema developed by Michael Twyman, it shows how graphic language can be presented by considering the method of configuration and the mode of symbolization. The categories in the schema allow us to understand how information can be presented in different ways to enable different reading strategies and outcomes. Directed and open reading is discussed along with hierarchy in text, and how text and documents can be described systematically. Markup languages are used to identify text structure so that texts can be manipulated digitally in different ways depending on the medium used. Prescription and house style are also explained.