Advertising and promotion

Abstract

Advertising and promotion majors are trained not only in advertising fundamentals, but also in how to plan successful customer-driven business strategies and launch integrated marketing communications campaigns. The program stresses the integrated marketing communication concept and teaches students the process of developing and planning a campaign starting with market research, developing objectives, formulating media and creative strategies, and executing tactics that are both relevant and effective for a target audience. Students will build a strong foundation for more advanced study, gain practical experience in the creation and execution of print, radio, television, and Internet advertisement, develop specialized skills to effectively and efficiently deliver targeted brand messages, and bring together their knowledge when working in teams to research and develop marketing campaigns for firms or for entry in collegiate competitions.