Studies Documenting the Components Associated with Instagram Influence: A Review of the Scientific Literature

Abstract

Currently, social networks worldwide play an important role in the life of every individual, so it is common to see people interacting and creating content with the tools provided by digital platforms. Therefore, in the following article, the studies that document the influence of the social network Instagram are addressed. This study aimed to carry out a systematic review using the PRISMA methodology. To this end, the Science Direct, Scielo, and Scopus databases were reviewed, and the papers were selected using inclusion and exclusion criteria. In this way, more information based on the analyzed articles was obtained, and it was verified which audiovisual tools help to generate influence in the social network Instagram.