Analysis of Consumer Behavior and Discussion of Personalized Marketing Strategy in the Era of Big Data

Abstract

This paper analyzes consumer behavior in the era of big data and explores personalized marketing strategies. Companies can gain valuable insights to develop customized marketing strategies using data mining techniques to analyze consumer behavior. This paper discusses the challenges and opportunities of big data in consumer behavior analysis and presents several case studies to illustrate effective personalized marketing approaches. The findings suggest that utilizing big data can significantly enhance the effectiveness of marketing strategies, leading to increased customer satisfaction and loyalty.