Improving Online Access to Drug-Related Information

Abstract

Seeking drug-related information is one of the top activities of today's online health consumers. To facilitate consumers' access to trustworthy drug information, we first improve the drug search effectiveness by adding a list of rich and up-to-date brand names to drug content that is typically classified with its active ingredients. Once the consumer finds a drug of interest, we further provide them with an integrated access to other relevant healthcare resources. The results of our computational methods are integrated into a production system and have been used by millions of health consumers.