ФОРМУВАННЯ СИСТЕМИ УПРАВЛІННЯ ЕКОНОМІЧНИМ ПОТЕНЦІАЛОМ ПІДПРИЄМСТВ У СУЧАСНИХ УМОВАХ

Abstract

development is associated with functional dependency, in particular related to its economic potential, optimization methods of potential utilization, and company management paradigm which challenges a critical need to build a management system to facilitate economic potential development, and also provides for: 1) the need to harmonize this system with the strategy of effective regional development; 2) enterprise economic potential reproduction subject to transformation of management decision-making criteria; 3) the implementation of progressive methods of enterprise production resource and asset management with a focus at maneuvering. In this context, the capacity to respond promptly to market changes is of critical importance to enterprises. To this end, modern enterprises are forced to increase their production output through the rational use of their labor, production resources and financial assets, as well as to take into account the emergence of new social needs, focusing on key factors of change, which will ensure the dynamism of their economic potential. The paper argues that management system of enterprise economic potential is a set of targeted tools and methods to affect enterprise stakeholders’ interests characterized by constant dynamic transformational changes under the effects of internal and external environment, with a focus on rational use of enterprise potential and ensuring its balanced business performance The suggested pathways and recommendations on enterprise economic potential management have significant implication and can be used in business for the most effective use of labor, production and material resources in static and dynamic aspects of the overall industry strategic development of the in general.