Network Media Attention and Green Technology Innovation

Abstract

This paper will provide a novel empirical study for the relationship between network media attention and green technology innovation and examine how network media attention can ease financing constraints. It collected data from listed companies in China's heavy pollution industry and performed rigorous regression analysis, in order to innovatively explore the environmental governance functions of the media. It found that network media attention significantly promotes green technology innovation. By analyzing the inner mechanism further, it found that network media attention can promote green innovation by easing financing constraints. Besides, network media attention has a significant positive impact on green invention patents while not affecting green utility model patents.