Exploring the Relationship between Digital Transformation Intelligence and Organizational Agility

Abstract

The relationship between digital transformation and organizational agility is not well-understood with contradictory results. This paper aims at untangling this contradiction by focusing on one specific component of the digital transformation which consists on competitive intelligence (that we label digital transformation intelligence (DTI)). Through an exploratory study that examines the practices of 78 companies, we distinguished different practice levels of DTI and demonstrate the extent to which they are related to organizational agility. Our theoretical contributions are twofold. First, based on the literature related to competitive intelligence and digital transformation, we put forward digital transformation intelligence and distinguish three lenses to examine DTI practices. Second, we highlight the relationships between DTI practices and organizational agility.