A study on international bloggers' touring experiences in Shanghai

Abstract

Travel blogs are descriptions of tourists about their touring experiences. They provide an effective channel for destinations' tourism administration organizations and enterprises to understand tourists' perception of the destination and the quality of their touring experiences. To explore international tourists' touring experiences in Shanghai, this paper selected 63 travel blogs written by 32 international bloggers about their touring experiences in Shanghai from one popular international travel websites. After a detailed analysis of these travel blogs, it is found that generally their impressions on Shanghai are very positive. Specifically, the bloggers had particularly positive impressions on Shanghai's attractions, food, accommodations, transportation, and entertainments. Although these bloggers generally held a positive impression on Shanghai, they mentioned several dissatisfying aspects, such as the pesky peddlers on streets, smog, chaotic street traffic, spitting, and over-crowdedness with its resulting impolite behaviors of people.