Alternative Method for Assessing the Employee Involvement Level

Abstract

The article presents a method developed by the authors for studying the employee involvement level without using traditional questionnaires, since it is possible to get the expected answers in the questionnaires, especially if the polls are conducted quite often. The tool offered by the authors allows you to establish the involvement level based on the analysis of the behavior and speech of employees when performing their routine job duties as well as when communicating with company executives and colleagues. The article describes not only tools themselves but also the results of their approbation in Russian retail companies. To confirm the approbation result accuracy, a comparison was made with the results of a traditional survey using the reliable and well-known Q12 questionnaire developed by GallUp Inc. The comparison showed insignificant deviations characterizing the method offered by the authors as more rigorous while the executives noted the simplicity and ease of use.