Media Sosial Untuk Meningkatkan Minat Kunjung Museum Foto 3D Amazing Art World

Abstract

This research is to increase visitor interest in the Amazing Art World Bandung 3D Photo Museum through social media. Amazing Art World 3D Photo Museum is a tourist attraction in Bandung that has artistic content. This photo museum also carries the concept of 3D Amazing Art World and is the largest 3D photo museum in the world. Amazing Art World 3D Photo Museum has made various innovations to market this recreational service, one of which is using social media, but until now the number of visitors is still not as expected. This research uses quantitative research methods with data collection techniques carried out using purposive sampling with respondents 96 people as Instagram social active users. The results show that the current level of social media at the Amazing Art World 3D Photo Museum has not yet increased interest in visiting, with the result of its influence being still low because photos on social media still do not communicate optimally.