Motivation in the telecommunications industry: dual content

Abstract

Within the framework of this article, the essence of the concepts of «motivation» and «labor motivation» is revealed; analyzed the possibility of using these concepts in relation to the subject-recipient of telecommunication services and those who provide these services; the relationship has been established between the motives of consumers of telecommunications services and employees of telecommunications enterprises, these services are provided; put forward a hypothesis about dual content and balancing motives between the subjects of the motivation system.