Pengaruh Kesadaran Halal Usaha Mikro, Kecil dan Menengah (UMKM) di Pamijahan dan Cibungbulang Kabupaten Bogor Terhadap Motivasi Sertifikasi Halal

Abstract

ABSTRACT This research is motivated by the existence of the JPH Law that is currently in effect, so that MSMEs must also have Halal certification in which the benefit of halal certification is to facilitate a marketing of MSMEs. MSMEs that have Halal Certification have a guarantee from the competent authority to test whether or not halal is a food product, beverage and related products. Not only halal, but halal Toyyiban. Halal and Good is the concept. The concept of halal held by the government, namely the guarantee of halal products, should not only benefit Muslims, but also for all, especially in West Java, precisely in Bogor Regency, which includes 15 Districts, which are Pamijahan and Cibungbulang. In this is Pamijahan and Cibungbulang Subdistricts which have a variety of businesses ranging from textiles to culinary. The purposes of this studies was to analyzing the influence of halal awareness of micro, small and medium businesses on halal certification motivation. This type of research use quantitative research that uses a likert scale, with a sample of 80 respondents. The sampling technique uses Purposive Sampling technique with the Hair et al method. The analytical method used in this research is simple linear regression analysis using the IBM Statistical Package for Social Sciences (SPSS) Version 16.0. The results of this study indicate that from the calculation above, it can be concluded that there is an influence of variable X (Halal Awareness) on the Y variable (Halal Certification Motivation) by 57% and the rest 43% is influenced by other factors not examined by researchers namely the environment, demands, encouragement, level of education and experience. The influence of halal awareness on the motivation of halal certification on SMEs in the Districts of Pamijahan and Cibungbulang. With the high level of halal awareness, it can provide a great motivation for halal certification for SMEs in the Districts of Pamijahan and Cibungbulang. Key Word : Halal Awareness, Halal Certification, motivation