A System to Enforce User's Preference in OSN Advertising

Abstract

Social network advertising is currently one of the most effective advertising types available to promote a product or a brand. The problem discussed in this paper concerns the possibility to ensure that advertising reaches really interested users, and also to prove this. At this aim, we propose the use of Blockchain to store users' interest and to obtain an assertion that a user is interested in a product before the advertising is shown. The proposal has been implemented by a Solidity smart contract in Ethereum and has been shown to be effective and cheap.