Research on Evaluation and Selection of Group Purchase Distribution Mode in Fresh Community

Abstract

At present, community group purchase, as an emerging e-commerce model, has begun to attract the attention of major enterprises. The emergence of this model, on the one hand, conforms to the trend of the contemporary era of "group purchase"; on the other hand, it largely meets the consumption needs of different groups and integrates the fragmented market. Distribution is the key to community group purchase, so the choice of the appropriate distribution model has become an urgent problem for community group purchase enterprises. Based on the analysis of the fresh community group purchase distribution mode, this paper uses the Balanced Scorecard to construct the evaluation index system of the fresh community group purchase distribution mode, and uses the related methods of the analytic hierarchy process to evaluate and select the four distribution modes, in order to provide guidance for the development of the fresh community group purchase.