Digital Monetization and Google Analytics

Abstract

People nowadays spend more time on technology than before. This has paved the path and created new opportunities for monetization by managing Ads on different pages, SDKs and content distribution. Hence Google started providing advertisers with different types of platforms to promote and monetize their products. Different types of ads like organic, paid, social media displays ads etc. were introduced later on. This paper mainly talks about the process of building, implementing and maintaining an Advanced Reporting Platform for complete stack of Google monetization products that allow monetizing CPM & CPC with Display, Video & in APP products.