Temporal typography: a proposal to enrich written expression

Abstract

This paper proposes “temporal typography” as an area of study which incorporates the dynamic visual treatment of text as an extension of written language. Design examples presented in the video show the expressive power of timevarying typographic form to convey emotion and tones of voice. Several expressive examples are called out in this paper and discussed. As a part of our ongoing research, we have developed a scheme which allows for the description of typographic expressions that change dynamically over time. The examples were constructed using a software tool, exPress, along with a scripting language based on the scheme.