{"title":"기업CEO를 활용한 기업 커뮤니케이션에서 메시지유형과 메신저유형에 따른 소비자태도 비교","authors":"진용주","doi":"10.18852/bdak.2019.17.1.23","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"232 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"A Journal of Brand Design Association of Korea","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18852/bdak.2019.17.1.23","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}