Influence of Job Crafting and LearningOrganization on Work Engagement

Abstract

This study is aimed at determining the effect of Job Crafting and Learning Organization on Work Engagement among employees of a digital marketing services company's PT Clever Ads. The sort of information utilized in this exploration is quantitative information gathered through surveys to 36 workers which are then handled utilizing Structural Equation Modelling. The output of this study demonstrate that Job Crafting has a positive and massive impact of 50.1% on Work Engagement, and Learning Organization, likewise has a huge and constructive outcome of 17.9% on Work Engagement. At the same time, the two factors, have a huge and positive effect of 41% for Work Engagement as the reliant variable. Subsequently, PT Clever Ads needs to carry out the development and training process both through the Learning Organization, namely the embedded system, and in its human resources through Job Crafting, especially in training employee emotional management to face challenges at work so that it can increase employee Work Engagement towards his work, especially in the spirit dimension (vigor).