PELATIHAN PEMASARAN ONLINE MELALUI E-COMMERCE GO-FOOD BAGI UMKM KAMPUNG TEMPE TENGGILIS KAUMAN SURABAYA

Abstract

E-commerce in Indonesia has a very large potential to further develop small and medium enterprise (SME) especially in Surabaya. One of tempeh artisan group known as Tenggilis Kauman Tempeh Village, has a large potential as a partner, to further increase their sales and profit, through the implementation of e-commerce marketing. The aim of this community dedicated service through marketing and e-commerce via Go-Food training, is to raise Tenggilis Kauman Tempeh Village’s awareness, on online marketing practices. Aside from STIESIA’s lecturers as the main perpetrator of this community dedicated service activities, it also involved another party that has an important role on e-commerce, Go-Jek. The result of this activities were 1) partner’s increased understanding on basic principal of marketing and the importance of conducting marketing practice through online means, and how they would increase their marketing coverage and sales profit, 2) partner’s increased awareness on various information and features of e-commerce platform Go-Jek such as Go-Food and Go-Pay, also their awareness on comprehensive information on how they could register their product through Go-Food app, while being intensively accompanied by partners from Go-Jek.