Analysis of Factors Affecting Investor Intention to Use Mobile Online Mutual Fund Application

Abstract

Recently, mutual funds are increasingly favored by small and medium scale investors. This is also supported by the number of mutual fund investment service providers based on mobile online applications. In this study, we want to examine what factors influence investors' intention to use a mutual fund mobile online application. Our research is a quantitative study, we process data using primary data obtained from distributing questionnaires to respondents who are users of the online mobile mutual fund application. We used multiple linear regression statistical analysis, with previously carried out a feasibility test through the validity test, reliability test and classical assumption test. Our results show that the variables of perceived ease of use and trust have a significant effect on investors' intention to use mutual fund mobile online applications, while perceived usefulness, financial technology knowledge and perceived security have no significant effect.