Research on the Importance of Passenger Car Design Elements Based on User Evaluation

Abstract

Analysis of the design elements and evaluation criteria considered by the payers when purchasing passenger cars is helpful to grasp the design and development direction of passenger cars. In this paper, the design elements are taken as the evaluation criteria of passenger cars, and the order of consumers' attention to the design elements is clarified. First of all, the author draws out the design elements that affect the purchase of passenger cars. Taking the passenger cars which are of interest to both buyers and non-buyers as survey samples, and setting design elements according to these samples, a questionnaire survey was conducted on the purchase intention and importance of design elements of non-owners and owners. Finally, this paper analyzes the data according to the fuzzy set pair analysis method, and grasps the design elements as the evaluation criteria. At the same time, this paper according to the covariance structure analysis method, the order of attention of non-owner and owner to each design element is clarified.