Understanding the Conflict Management and Transformation Mechanisms in the Igbo Traditional Business Model

Abstract

As Africa strives to catch up with the rest of the world at the economic, political and sociocultural fronts, there is an increasing coalescence around the need for backward integration and the revival of traditional business management practices as enablers in the global war for economic dominance. Unfortunately, a significant consequence of colonial rule was the systematic denigration and portrayal of traditional African institutions and knowledge systems as inferior to those of the West. Although the negative depiction of the African worldview has been extensively challenged in the academy, changes in their perception and adoption have remained slow. The ‘Igbo Apprenticeship System’ (IAS), widely recognised as the largest business incubator platform in the world today, is a great testament to the sophistication and resilience of indigenous African business models and the need to scale up their impact as a strategic step towards the economic emancipation of the continent. However, one fundamental aspect of IAS's success story that is hardly ever mentioned in the extant literature is its approach to conflict management. Understandably, business by its nature is competitive and conflict-prone. Nonetheless, the Igbos appear to have successfully managed different types of conflicts associated with their traditional business model without recourse to western methods or processes. Using a conceptual approach, this chapter attempts to examine the efficacy of the conflict transformation mechanisms in the ‘Igbo Traditional Business School’ (I-TBS) against the background of emerging challenges in the twenty-first-century business environments in Africa and around the world. From the prism of the Conflict Transformation Theory, the chapter argues that I-TBS can serve as a vehicle for the economic growth of the continent, but it must be prepared to deal with ‘new’ conflicts and demands arising from within and outside of its ecosystem.