Next Generation Businesses to Embrace Big Data Analytics

Abstract

In the context of growing global competition, business in new generation has become more challenging and required more insights to take effective decisions for organizational development. Big Data analytics (BDA) with their potential to ascertain value insights from the huge amount of data has enhanced the decision-making process. The purpose of this paper is to explore the possible use of big data analytics tools in the next generation of the business model. This paper examines the diverse dimensions of an organization development (OD) where BDA tool can be utilized. We use Thomas G. Cummings and Edgar F. Huse[1] framework to identify the dimensions(Human resource management, techno-structural, strategic and human processes) of organizational development.