Browse-to-search

Abstract

This demonstration presents a novel interactive online shopping application based on visual search technologies. When users want to buy something on a shopping site, they usually have the requirement of looking for related information from other web sites. Therefore users need to switch between the web page being browsed and other websites that provide search results. The proposed application enables users to naturally search products of interest when they browse a web page, and make their even causal purchase intent easily satisfied. The interactive shopping experience is characterized by: 1) in session---it allows users to specify the purchase intent in the browsing session, instead of leaving the current page and navigating to other websites; 2) in context---the browsed web page provides implicit context information which helps infer user purchase preferences; 3) in focus---users easily specify their search interest using gesture on touch devices and do not need to formulate queries in search box; 4) natural-gesture inputs and visual-based search provides users a natural shopping experience. The system is evaluated against a data set consisting of several millions commercial product images.