Pengaruh Daya Saing, Harga, dan Kualitas Pelayanan terhadap Keberlangsungan Usaha

ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Pub Date : 2021-04-25 DOI:10.29303/alexandria.v2i1.29

Khairil Anwardin, Akhmad Saufi, Handry Sudiartha Athar

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引用次数: 3

Abstract

This aims to determine the effect of competitiveness, price and service quality on business continuity at the UD Kembang Ternak fish feed shop. In this study using an Associative with a quantitative approach. The sampling technique used purposive sampling, in order to obtain the number of respondents as many as 100 people. The data analysis technique used is multiple linear regression. The results of this study indicate that the competitiveness variable has a positive effect but does not have a significant effect on business continuity at UD Kembang Ternak. With a t value of 1.717 <1.98 and a significant value of 0.089> 0.05. Price variables have a positive effect but there is no significant effect on the sustainability of the business at the UD Kembang Ternak fish feed shop. With a t value of 0.020<1.98 and a significant value of 0.984> 0.05. Service quality variables have a positive and significant effect on the sustainability of the business at UD Kembang Ternak fish feed shop. With a t value of 15.711> 1.98 and a significant value of the Research Methods of 0.000 <0.05

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竞争、价格和服务质量对企业生存的影响

这旨在确定竞争力、价格和服务质量对UD Kembang Ternak鱼饲料店业务连续性的影响。本研究采用联想与定量的方法。抽样技术采用有目的抽样，以获得的受访者人数多达100人。使用的数据分析技术是多元线性回归。本研究结果表明，竞争力变量对肯邦泰纳克公司的业务连续性有正向影响，但没有显著影响。t值为1.717 0.05。价格变量有积极影响，但对UD Kembang Ternak鱼饲料店的业务可持续性没有显著影响。t值为0.020 0.05。服务质量变量对UD Kembang Ternak鱼饲料店业务的可持续性有显著的正向影响。t值为15.711> 1.98，研究方法显著值为0.000 <0.05

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ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship)

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