Media Convergence and Cloud Technologies

Abstract

Why do media organizations look out for cloud storage? In short, the media industry as a whole is facing various challenges. Due to digital convergence there is more material, less time, and multiple channels to fill, while budgets get smaller. TV, video on demand, and mobile content have become big drivers in pushing a search for innovative storage solutions. In addition to that, the opportunity to work with raw data, which can be used for deeper analysis, mapping, visualization, and personalized services is another aspect of why there is a need for novel storage solutions, preferably in the cloud. The media industry could lower production costs and increase speed to market of time critical reporting. This book chapter provides an overview of how far VISION Cloud can provide novel concepts for these demands.