Trust and Commitment in Service Relationships

Abstract

ABSTRACT This essay tnkes a constructive look at what seems to be incomplete information in Donald J. Shemwell, Jr. and J. Joseph Cronin, Jr.'s recent article in this journal (Vol. J, No. 2), about trust and commitment in service relationships. Wc believe that the information is critical to appreciating fully Shemwell and Cronin's contribution to the marketing literature.