Digital Marketing Communication for Freelancer Job

2020 International Conference on Information Management and Technology (ICIMTech) Pub Date : 2020-08-01 DOI:10.1109/ICIMTech50083.2020.9211284

U. Yunus, Rizky Aprilio Ananda

{"title":"Digital Marketing Communication for Freelancer Job","authors":"U. Yunus, Rizky Aprilio Ananda","doi":"10.1109/ICIMTech50083.2020.9211284","DOIUrl":null,"url":null,"abstract":"Compared to a year ago, the number of working people increased by 2.99 million people, while unemployment decreased by 40 thousand people. The XYZ web based in Indonesia has the most freelancers today with more than 300,000 freelancers. The services needed are also varied, such as website development, design and multimedia, marketing, writing, and other fields. The research focus is how digital marketing communication is done by the XYZ web. The research used descriptive qualitative method that inquiry approach useful for exploring and understanding a central phenomenon. The result showed that in supporting digital marketing communications, XYZ web uses the website that the important roles for companies engaged in digital. Freelancers who get trusted labels and verified labels, will get one of the advantages of being on the front sheet compared to freelancers who do not yet have both labels. The conclusion is digital marketing communication activities can run effectively by utilizing a simple website platform and making the website visitors comfortable.","PeriodicalId":407765,"journal":{"name":"2020 International Conference on Information Management and Technology (ICIMTech)","volume":"315 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2020 International Conference on Information Management and Technology (ICIMTech)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICIMTech50083.2020.9211284","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

Abstract

Compared to a year ago, the number of working people increased by 2.99 million people, while unemployment decreased by 40 thousand people. The XYZ web based in Indonesia has the most freelancers today with more than 300,000 freelancers. The services needed are also varied, such as website development, design and multimedia, marketing, writing, and other fields. The research focus is how digital marketing communication is done by the XYZ web. The research used descriptive qualitative method that inquiry approach useful for exploring and understanding a central phenomenon. The result showed that in supporting digital marketing communications, XYZ web uses the website that the important roles for companies engaged in digital. Freelancers who get trusted labels and verified labels, will get one of the advantages of being on the front sheet compared to freelancers who do not yet have both labels. The conclusion is digital marketing communication activities can run effectively by utilizing a simple website platform and making the website visitors comfortable.

查看原文本刊更多论文

自由职业者工作的数字营销传播

与一年前相比，就业人数增加了299万人，失业人数减少了4万人。位于印度尼西亚的XYZ网站拥有最多的自由职业者，超过30万自由职业者。所需要的服务也多种多样，如网站开发、设计和多媒体、市场营销、写作等领域。研究重点是数字营销传播是如何通过XYZ网站完成的。本研究采用描述性定性方法，探究性方法有助于探索和理解一个中心现象。结果表明，在支持数字化营销传播中，XYZ网使用的网站对于企业从事数字化的重要作用。拥有可信标签和验证标签的自由职业者，与没有这两个标签的自由职业者相比，将获得在头版的优势之一。结论是利用一个简单的网站平台，让网站访问者感到舒适，数字营销传播活动可以有效地运行。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

2020 International Conference on Information Management and Technology (ICIMTech)

自引率

0.00%

发文量