{"title":"Measuring the effectiveness of a mass customization and personalization strategy: a market- and organizational-capability-based index","authors":"Ashok Kumar, K. Stecke","doi":"10.1007/S10696-008-9047-7","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":286359,"journal":{"name":"International Journal of Flexible Manufacturing Systems","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2007-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"16","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Flexible Manufacturing Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/S10696-008-9047-7","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}