Toolkit: managing relationship marketing with sacred and secular consumers.

Abstract

Abstract Through customer relationship management modelling, this chapter explores options for, and barriers to, the creation of a repository of information to support a variety of key stakeholders including the tourism sector and the clergy, who wish to demonstrate, maintain and develop religious and pilgrimage sites. Suggestions are made regarding the toolkit available for site guardians who have to manage the complex and diverse sacred and secular needs of visitors to religious sites.