TABOO WORDS USED BY GARYVEE IN GARYVEE’S IGTV

Abstract

Social media has become the largest means of communication used by people to share, chat, and etc. Taboo words on social media are often used for various purposes. In certain cultures or societies, taboo words may be considered something that can be offensive and embarrassing, but on the other hand, taboo words are also used to emphasize something, which means that not all taboo words are considered bad. Methodologically, this research includes qualitative descriptive research. This study aims to identify the different types and functions of taboo words in a motivator's IGTV post by using the theory of types of taboo words by Batistella (2005) and the function of taboo words by Wardhaugh (2006). The findings in this study reveal that Garyvee uses 3 types of taboo words: obscenity, epithets, and profanity. From a total of 30 data used, there are 27 obscenities, 2 epithets, 1 profanity. Of the 4 functions of taboo words, 3 functions were found: to draw attention, to show contempt, and to be provocative. The most common function found in this finding is to draw attention because in this case, taboo words are used to express the speaker's message and attract the audiences to keep paying attention to the speaker's speech.