The Rhetoric of Persuasion of Ustadz Abdul Somad: Discourse Analysis in the Media Youtube

Abstract

Rhetoric is the art of speaking or language processing skills that can give an impression on the hearts and minds of those who listen. Religious lecture is an object of rhetoric that draws attention to research because in the religion there are many persuasive speeches. Focus of this research in this study is the persuasion techniques used by Ustadz Abdul Somad in religious lectures on the Youtube media. Research data was collected by downloading videos via Youtube, then transcribed into written text. The sentences that contain elements of persuasion are analyzed to identify persuasive techniques used by Ustadz to influence worshipers. The theory used is Aristotle's theory and is reinforced by Searle's illocutionary speech act theory. The method used in this study is descriptive qualitative with recording techniques as a method of data collection. Data that has been collected is then analyzed. The results of this study found that sentence techniques used by Ustadz Abdul Somad were: (1) direct persuasion, such as; (inversif sentence); (2) indirect persuasion, such as (declarative and interrogative); (3) the use of majas, such as: (rhetoric, metaphor, cynicism, tautology, hyperbole, sinism, simile, and anticlimax).