Henley SME innovation study 2007

Abstract

Innovation is high on every managerpsilas agenda today. Innovation is seen as a key differentiator in markets that are increasingly hard-fought; it is destined to become ever more so as competitive pressures increase across all industry sectors. Innovation separates the winners from the also-rans. It manifests itself in a variety of forms. Innovation can drive new service and product offerings, but it can also be at the root of new business opportunity creation and the launch of entirely new business models.