Preliminary Results of the Exploratory Study on the Recovery of Companies in Difficulty: Case of Moroccan Women’s Enterprises

Abstract

Any existing company, including the female companies, is brought to make decisions perpetually, but is not immunized against the daily risks and the internal and external difficulties which it can meet. The company, being at a time of its existence, in a difficult situation involving even its own survival, must confront its difficulties and overcome them in order to guarantee its evolution and its durability, and this while facing an environment that is particularly not stable.The Thing which carried us out to raise an interesting question that we will answer in this article: How do female business owners behave in the face the problems and how do they manage to overcome these shortcomings and failures? In the same vein, an exploratory study was carried out with the collaboration of 40 Moroccan female companies , managed by women, with all regions combined, and the results will be presented in this present paper. The objective is to exhibit the vision of the failures, their causes, and their solutions according to the Moroccan creative women and business leaders at this time, hence, the originality of this work is assured/guaranteed/asserted.