Countermeasures and Effects of the Big Data Marketing on the Business Operational Management

Abstract

The popularization and application of the big data technology has been greatly changing the people’s life and the business activities. The digitization of the consumption market is driving the enterprise to adjust all its operational sections. The big data marketing is a revolutionary change. It is also reforming the other sections of the business. How does it affect the other operational activities and what measures should be adopted? To answer these questions, the paper first explores the relationship between the big data marketing and the other business operational management, then analyzes the influence of the big data marketing to the other business activities such as that the establishment, implementation and change of the business strategic aim must be based on the precise information from the big data marketing and so forth, finally puts forward some tactics like the application of the big data technology in the business operation, digital of the marketing section, etc. since the big data have been penetrating the whole society either in the industry or in people’s life or in the various marketplaces.