Characterization of the Information Technology Industry

Abstract

In this book, we present a case study of a Portuguese company of the information technologies industry that has traveled through an internationalization process and has implemented a management control system with a very interesting complexity level. Thus, this chapter will begin with the definition of the scope of the industry and the supply typology, and then the situation is analyzed both globally, regionally, and at Portugal's level (the company's nationality) in order to enable the understanding of the competitive environment. It seeks to develop the analysis of the sector's attractiveness level, showing how competitive conditions can be felt in company performance. Finally, the main trends, challenges, and management variables that need to be implemented to ensure a good performance in the industry are presented.