Corporate Sustainability Strategies Are Often Easier Said Than Done

Abstract

This study aims to analyse how contemporary stakeholder-engagement methods can enhance and acknowledge stakeholders' voices in the CSS and ensure better outcomes. Hence, this paper aims to narrow this gap by developing specific aspect profiles for sustainability strategies. The method of the current study relied on both primary data and secondary data. Hence, a questionnaire survey was developed to collect the required data. While, secondary data sources are obtained through the website sustainabilityexcellence.com. The data processing techniques were carried out using Stata 16 software and using the Multiple Linear Regression method. The sample of the study consisted of 422 people from different Gulf Cooperation Council (GCC) i.e. Saudi Arabia, UAE, Bahrain, Kuwait and Oman. The results revealed a high degree of stakeholders' perception of corporate sustainability strategies in the GCC. Also, people are aware and ready to afford the cost and efforts to generate more reliable and advanced strategies that promote corporate sustainability. The study also underscores three suggested recommendations that are based on a novel model (Reachable, Meaningful, and Fun “RMF”), as each element of this model is a recommendation that It believed to be highly-impactful actions that supports corporate leaders/teams to engage more fruitfully with stakeholder (more specifically customers and communities) and enrich the CSS. Lastly, this research effort is concluded with implications on the suggested recommendation (RMF), followed by some of the most critical takeaways for our corporate practices. The paper helps companies that already commit to sustainability to verify whether they are consistent in the implementation of a distinct sustainability strategy.