The Community Perception of Traditional Market Services in Pekanbaru City, Riau Province

Abstract

: The market existence is one of the most apparent indicators of economic activities.The increasing of modern market development in Pekanbaru cause changing public perception in shopping activity on the use of traditional market facilities. The study purpose is identify community perception of trading facilities on tradisional market to formulate policies relating to improving market services to the community. The analysis technique used quantitative descriptive analysis. Its analyzing the level of customer satisfaction and assessment of service condition; complete and price certainty of goods, market comfort, market cleanliness, availability of facilities, and market security. For traditional market services measured from sellers politeness, sellers readiness and sellers friendliness. Based on research concluded the level of customer satisfaction in the traditional markets is not satisfactory and assessment of service conditions is satisfactory.