Technology Adoption Intention as a Driver of Success of Women Architect Entrepreneurs

Abstract

There are very few studies that directly address the effects of technology adoption intention on the success of women entrepreneurs specifically in the Indian context. The current study addresses the linkage between technology adoption intention and its antecedents on the success of a very niche and unexplored segment of women entrepreneurs i.e., architects. Using a modified form of the unified theory of acceptance and use of technology (UTAUT) model, this study uses structural equation modeling to test the proposed model. The model consists of the following constructs: Mental Access towards technology, Technical Skills, Performance Expectancy, Effort Expectancy, Facilitating Conditions, Social Influence, Technology Adoption Intention, and Women Entrepreneurial Success. The data has been collected from 188 respondents using the chain referral sampling method. The benefit of this study can be seen as a better understanding of technology adoption which will help to reduce barriers that women architects face in technology adoption and devise strategies promoting entrepreneurial success for women architects working all over India.