Internet as the Effective Tool for Managers Education

Abstract

Many people are fond of receiving new information but only a few of them are willing to get the information from books, learning them by heart. It is more pleasant and efficient to learn in real situations or in the form of a game. For this reason the strategic marketing simulation ”The Global Marketplace” was created by the team of specialists under the leadership of Prof. Ernest R. Cadott from The University of Tennessee, Knoxville USA. This game is designed for people who want to study in a new way.